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Authors learn quickly that they have to promote their books - themselves. This book was written in a way to teach authors what they need to know to promote their books.
This first in a series of books to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. Not only does she offer her own expertise, but she has also collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books - many are free or low charge techniques. This book was written in a teaching format and was developed with review questions at the end of each chapter. It delves into promotional basics before getting into specific ways to promote. There are many easy ways to promote and easy questions. However, more complicated promotional options are included along with more involved questions to help the author learn more as they learn and experiment with their book promotion.