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Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
By Barry Maher
Expert answers to all the questions Yellow Pages advertisers ask. And to those they never ask but should.
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Description
The best available answers to questions like: • How much should I be spending? • What kind of ads should I have? • How big should those ads be? • What headings should I be under? • What directories (print and Internet) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus the book provides a complete step-by-step program for developing ads that get the call. Even when surrounded by page after page of ads all selling the same thing.
