Look and Listen

Biography

Roger S. Peterson, PCM™ Bio Highlights Roger S. Peterson’s career spans book publishing, advertising, marketing communications, freelance writing, and coaching people to write better. He has been featured on NBC Nightly News with Brian Williams and quoted in The New York Times and the Harvard Business Review. · Professional business writer: Published more than 150 articles and co-authored three books: § Ghostwriter/co-author, The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! with Robert S. Dawson. © 2009 § Ghostwriter/co-author, The Magic Megaphone: How to get your projects unstuck and back on track in under 60 minutes, with Nick Montoya (INTEL Corporation) © 2006 § Co-author, AMA Handbook for Managing Business to Business Marketing Communications, with Dr. Nick De Bonis, © 1997, NTC/American Marketing Association/ McGraw-Hill, the AMA’s official handbook on the topic · Developmental editor, Tripping Points: The seven critical issues of business transition planning, by Kurt Glassman & Hal Johnson, principals, LeadershipOne Consulting, © 2006, Ionic Press · Columnist, with Nick Montoya of “The Magic Megaphone,” and with Don Morrison, “The Profit Process,” both published in the SACRAMENTO BUSINESS JOURNAL · Columnist, “Legalese”, COMSTOCK’S magazine, a Sacramento business monthly · Contributing Editor, TRADESHOW WEEK magazine (column on exhibit marketing) · Contributing Editor, THE BUSINESS INSIDER Blog, Tim Rosa Associates, Boston · National publications: Editor & Publisher, Newspapers & Technology, Marketing News, Occupational Health & Safety, Navy Times, Computerworld, Telephony, NewsInc, The Cole Papers, Exhibitor Times, American History · Business writing coach of workshops for business (Cisco Systems) and government (Yolo County) · Acquisitions Editor, Psychology, at Brooks/Cole Publishing Company; Acquisitions Editor, Education, at Wadsworth Publishing Company. Developed and published 45 college textbooks § Professional Certified Marketer (PCM™), American Marketing Association (AMA) and past president, AMA/Sacramento Valley chapter § Specialist in business-to-business marketing communications, marketing diagnostics, and market strategy for small- to mid-sized firms · More than 30 years experience in sales, product management, marketing communications management and consulting with eleven years with computer/software companies · Marketing instructor, Sierra College Community Education and former instructor, American Management Association and UC/Davis Extension peterson@sacramentowriters.com www.sacramentowriters.com land: 916-624-3069 cell: 916-709-2530

Inspiration

My ninth grade English teacher once told me, "Roger, you are a good writer." No one had ever told me that. I remained in touch with him for 50 years. He died last January. He was a gift.