Look and Listen

Biography

Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. Succeeding Today helps small- and medium-sized companies attract new customers through the use of relevant content practices. You can find more about Newt, his company, and about content marketing at Content Marketing Today, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person. This is what's posted on my book website. Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.

Inspiration

The need for marketers to avoid the fate of dinosaurs by failing to move with the times.