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How To Be A Creative Genius
By Gary Unger
Creativity is about experience. The book will teach you how to get that experience. And laugh about it.
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Description
BOOK DESCRIPTION - How to Be a Creative Genius (in five minutes or less) Do you want to be a creative genius? You may be only five minutes away! In How to Be a Creative Genius (in five minutes or less), author, speaker and advertising consultant Gary Unger blows the doors off the conventional wisdom regarding creativity. Unger exposes common misconceptions about creativity on every page with his unique blend of clever humor and dead-on insight forged through years of success in the advertising industry. Creative Genius is a hilarious take on the creative process that is sure to challenge the way its readers approach their own creativity. His message is clear: Be yourself and have fun doing it. This book expertly breaks down the creative process into bite-sized chunks, using insightful humor to illuminate each step in the process from genius mentality to genius work flow to genius output. Creative Genius is a straight-to-the-point, easy read that inspires deep thought one minute and riotous laughter the next. Gary Unger's message in How to Be a Creative Genius (in five minutes or less) has been honed by more than a decade of success in the advertising industry. Currently, Unger is an advertising consultant who has worked on creative campaigns for industry titans such as Chick-Fil-A, General Motors and the National Basketball Association. He is the originator of AutoZone's "Get in the Zone" ad campaign and has a shirt in the Levi Strauss T-Shirt Hall of Fame. Unger is also the creator of a proprietary creative process called XDO, a process blending actions, material and the existential in order to unlock the creative potential of its practitioners. No less of an authority than certified creative genius Joey Reiman, founder and CEO of BrightHouse, LLC and winner of more than 500 awards for creativity, has high praise for Gary Unger's Creative Genius. About Creative Genius, Reiman says, "Can you ignite creative genius in five minutes or less? Absolutely, if you strike a match. This book is a box of matches." Like an open flame, How to Be a Creative Genius (in five minutes or less) should be handled carefully. Only those who seek to be ablaze with creative genius should dare to read it! How to Be a Creative Genius (in five minutes or less) by Gary Unger. Hardcover. 4 ¾" x 7". 112 pages. ISBN-10: 0-9795676-2-9. ISBN-13: 978-0-9795676-2-9. $14.99.
