I am new to Nothing Binding and learning how the forums work. I'd like to say hello to you all, and to thank you for sharing your information.

In other forums, I've found that a lot of emphasis is placed on bookmarks that feature your website, name, book title, and/or contact information. These bookmarks are a great addition to tables during signings and readings, and can also be "left behind" or displayed in libraries and shops. Because a bookmark is functional, it seems to be picked up with more regularity than a business card.

Because my latest title is a non-fiction Pagan spiritual work, it doesn't lend itself to readings. So, I get my exposure in other ways. I read Tarot and tea in my community and use that as a way to get my name out and direct individuals toward my website. I also offer to lead guided meditations and round-table discussions. Harnessing your other abilities can lead to a lot of visibility, as well as credibility. (I read Tarot at an event two weeks ago and several people bought my book as a result.)

When I cannot attend an event that draws my audience, I often donate a free t-shirt or hat to be used as a raffle item. I have these made on demand so that I don't have to invest a large amount of money all at once. They feature a witty or funny slogan on the front and my website on the back. Because the shirt is funny, it's appropriate to be worn anytime without the wearer feeling like a billboard. At the same time, the website on the back gently urges like-minded people to check out my work.

I really recommend using all of the online tools that you can. I have a website, a blog, a MySpace page, a Listall page, an Author's Den page, a Writing.com page, and more. The trick is to remember each one and visit it as often as you can to maintain it. I make sure to set up an auto-alert on each profile so that I can respond to messages and reviews quickly. I apply myself to each profile, not only using it to post a blurb about the book, but also to express who I am and where I'm coming from. No one wants to communicate with an advertisement, but meeting a person who is also an author is cool.

I guess my personal marketing style is to be real, let my personality and talents make the first impression, and follow up with advertising materials. In my opinion, that's the best way to get your audience's attention without seeming to be all about the money. ;)

Thanks again for all of your helpful tips!

Anda
www.andapowers.com