For Brenda (my co-author) and I, we have discovered that most writers and authors are overwhelmed by the options. Unfortunately, most don't like to think about the market. In our book, "$uccess, Your Path to a Successful Book," we stress, "Marketing begins as soon as you have a concept. It is easy for a book to be your baby. To be saleable, your book needs to be viewed by you as a product.If your goals are to write your book and give it as a gift to family and friends, then, you can bypass marketing. Otherwise, It is imperative." There are many things we would do differently were we doing the first book now and I know a lot about marketing. I just had not studied book marketing enough. It was a learning experience. Your comments and books are always helpful.